A study by the University of Massachusetts Dartmouth entitled "Social Media and College Admissions: The First Longitudinal Study" highlights why it's important for students to keep their online image in proper order.
According to the report "a significant proportion of schools continue to research students via search engines (23%) and social networks (17%)." The report concludes that "the traditional factors will still play dominant roles in admissions decisions however no longer can students place damaging material online without potential consequences".
This is significant not only because it shows that universities are really doing their due diligence on their students, but indirectly points to potential way to reach out to admission officers, especially for more high profile applications like scholarships - through the links that come up when googling your name!
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